The right solution for your company will depend on your unique needs, which is why we've tested and evaluated leading platforms. It offers tools to help you compose, send, and track email, plus integrate email campaign data with your other backend systems, such as your customer relationship management (CRM) platform. It can also help maintain relationships with current customers through newsletters, surveys, and special offers.īut where to begin? The good news is that email marketing software can make mounting digital campaigns a breeze.

Moreover, email marketing isn't limited to direct advertising. Often, a company's first contact with a prospect is via email. It's a proven method of increasing customer acquisition, retention, and engagement. However, email for marketing is thriving, and it remains one of the most valuable arrows in a digital marketer's quiver. Read our editorial mission (Opens in a new window) & see how we test (Opens in a new window).Įmail may appear to be on the wane in 2023, especially given the proliferation of new online channels. Since 1982, PCMag has tested and rated thousands of products to help you make better buying decisions.

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